We’ve seen a rise in companies pitching AI-generated before & after galleries to our clients. These images look impressively realistic – but they’re still fake, and using them could put your practice at risk.
Your before & after gallery is the second most-visited page on your website after the homepage. Patients rely on it to evaluate your skill and trustworthiness. If those images are AI-generated, it’s not just misleading – it’s dangerous.
AI images can often be identified through digital fingerprinting: inconsistent lighting, unnatural skin textures, or even AI noise patterns invisible to the naked eye but detectable by automated tools.
It only takes one complaint to trigger a deeper review.
The consequences? Flagged Google Ads accounts, lawsuits over deceptive advertising, and a major loss of patient trust. In a space built on results and ethics – authenticity isn’t optional.
We encourage all our clients to publish before & after photos regularly – the real ones. Our studies show it improves patient confidence and conversion rates. But the images must come from real patients, real procedures, and real outcomes.
